新会员经济未来发展趋势如何杭州这场论坛给你解答

  • 日期:07-15
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2018年,阿里巴巴开放了各种平台,推出了88VIP会员计划;专注于城市中产阶级家庭的斑马成员上网;线下生活显示会员制健身和O2O服务饥肠辘辘;第三方服务提供商的代表成员应运而生.越来越多的公司成为新成员经济的探索者。

什么是新成员经济?它的商业模式是什么?未来的发展趋势是什么?

7月6日下午,2019年中国新成员经济生态论坛在杭州举行。此次活动由Zinc Finance主办,来自Zebra,阿里巴巴88VIP,Hungry,Lego Sports,Qijiayun,Micromedicine和Yuanxiao Investment的代表出席了会议。

锌财务创始人潘跃飞在演讲中给出了“新成员经济”的定义。他认为,与传统成员不同,新成员经济基于消费者评级,个性化需求和多样化情景的市场趋势,提供衍生会员服务。

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近年来,电子商务平台会员制度在中国逐渐兴起。例如,阿里巴巴的88VIP,京东的PLUS成员,网易考拉的黑卡成员。

阿里巴巴的88VIP资深专家Sawada在演讲中提到,88VIP之所以被称为阿里“第一项目”,是因为该项目与消费者的需求密切相关,从服务的角度来看,将服务推向极致。

“88VIP设计商业模式的初衷是消费者想要的,平台将给予消费者什么,88VIP的权利,是无缝地嵌入消费生活的每个角落。”萨瓦说。

In the new land of the new member economy, the e-commerce platform represented by Zebra members stood on the same starting line as the “giants” such as Alibaba, and explored a new membership system on their own. The Zebra Member is a membership e-commerce platform for middle-income families, providing customers with a full range of life-based butler services.

Zebra member founder Li Wei said that Zebra members are constantly working to improve efficiency and user experience. At present, the interests of Zebra members have covered daily consumption scenarios such as air tickets, train tickets, hotels, travel, shopping, medical beauty, and online education. “In the future, we will create the best solution for 80% of urban middle-income families' living expenses.”

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More and more companies are joining the wave of new member economies.

Micromedicine from Hangzhou is a mobile Internet medical health service platform. Huang Shuguang, the company's member operation director, said that there are 182 million real-name registered users and more than 11 million paid members on the micro-medicine platform.

"At present, the membership system of the entire micro-medicine includes two. The first is called a healthy VIP member, focusing on a health management function; in addition, for some high-end users, a private doctor membership service is launched." Huang Shuguang believes that medical care is everyone. Just need, the micro-medicine also hopes to provide users with more real services through the quality membership system.

It is understood that the representatives of the participating companies discussed the underlying logic of the new member economy, analyzed the economic business model of the new members, and judged the development trend of the industry in the next three to five years.

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